It started in a stable, yet rigid world. In an office where the rhythm of the day was regulated by a 8:00-16:00 schedule, and our daily work involved keeping the corporate machine running. The ZanReal team (then still informal) consisted of a programmer-miracle worker and a word wizard.
Relative financial stability gave us the opportunity to explore – we took on small external projects. And that's when we saw how full the market was of compromises. We had to create the best possible solutions, and shortly after integrate them with half measures: for example, with unstable hosting that destroyed performance or procedures that forced quality concessions. In other words, our knowledge and work were limited by weak links.
We saw how good ideas were lost in a maze of procedures. How great technical solutions lost their shine because someone in the decision chain thought "this will be okay too."
And we wanted something more – carefully crafted, sensible projects, done from start to finish with heart and responsibility.
The idea of ZanReal was born from this need. From the conviction that you can work differently – honestly to yourself and to clients.
We started with small projects, executed after hours, which quickly grew into something bigger. Each subsequent project confirmed our belief that it was worth taking matters into our own hands. ZanReal had to be created to provide clients with the quality that was missing in the broadly understood digital services industry.
And so, after solving private problems that blocked this step, came the opening.