Goal
The offer needed a clear public website for Polish small businesses that are new to card payments. The page had to explain the promise without ambiguity: a payment terminal for 0 zł, with card, BLIK and phone payments and no subscription. It also had to make the pricing sequence understandable, from the first year at 0 zł to the following 18 months at 1 zł per month, while keeping eligibility tied to Fundacja Polska Bezgotówkowa.
What we built
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A mobile-first offer page with a direct enrollment path and plain explanations of the program.
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Sections for three ways to take payments: physical terminal, mobile app and online-store integration.
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Clear coverage of supported methods: Visa, Mastercard, BLIK, Apple Pay, Google Pay, UnionPay, Diners Club and JCB.
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Trust details for PCI DSS, P2PE compliance and 24/7 technical support.
Launch outcome
The website launched as a complete offer and enrollment surface. On day one, the deliverable is a mobile-first, SEO-ready and structured site that is ready to be found as visibility builds, without claiming traffic, rankings or lead volume.