Cookies Policy

Last updated May 30, 2025

We use cookies and similar technologies. This Cookie Policy explains how we use cookies in connection with our Services and your related choices.

ZanReal Labs provides comprehensive technology solutions including software development, marketing services, remote IT support, SEO optimization, and UI/UX design. This policy covers cookie usage across all our digital touchpoints, including our website, client platforms, marketing campaigns, and service delivery systems.

Capitalized terms used in this Cookie Policy but not defined here will have the meanings given to them in our Privacy Policy. You may also contact us at privacy@zanreal.com with any additional questions.

What are Cookies, Pixels and Local Storage?

Cookies are small files that websites place on your computer as you browse the web. Like many technology service providers, we use cookies across our various digital touchpoints. Cookies — and similar technologies — do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies and other technologies may also be used to measure the effectiveness of our marketing campaigns, SEO performance, track service delivery metrics, and otherwise assist us in making your use of our Services and digital platforms more relevant and useful to you.

Pixel tags (also known as web beacons or pixels) are small blocks of code on a web page or in an email notification. Pixels allow companies to collect information such as an individual's IP address, when the individual viewed the pixel and the type of browser used. We use pixel tags to understand whether you've interacted with content on our websites, marketing emails, or client platforms, which helps us measure and improve our Services and personalize your experience.

Local storage allows a website to store information locally on your computer or mobile device. Local storage is mainly used to store and retrieve data in HTML pages from the same domain. We use local storage to customize what we show you based on your past interactions with our Services, including preferences for our software solutions, marketing content, and support tools.

It is important to understand that cookies (and the technologies listed above) collect personal information as well as non-identifiable information.

How and Why do We Use Cookies?

We use both 1st party cookies (which are set by us) and 3rd party cookies (which are set by a server located outside the domain of our websites). Some of the cookies or similar technologies that we use are "strictly necessary" in that they are essential to our Services. Without them, our websites and service delivery platforms will not work properly. Other cookies or similar technologies, while not essential, help us improve our Services, measure service performance, optimize our marketing efforts, enhance SEO effectiveness, and analyze user interactions. Why we use cookies is described below in more detail.

Strictly Necessary or Essential Cookies: These cookies are necessary for our Services to function and cannot be switched off in our systems. For example, we use cookies to authenticate you when accessing client portals, maintain secure sessions during remote IT support, and enable core functionality of software solutions we develop. When you log on to our websites or client platforms, authentication cookies are set which let us know who you are during a browsing session. We have to load essential cookies for legitimate interests pursued by us in delivering our Services' essential functionality to you.

Functionality Cookies: These cookies are used to enable certain additional functionality across our Services, such as storing your preferences (e.g. username, service preferences, dashboard configurations) and assisting us in providing support, software customization, or payment services so we know your browser or operating system. This functionality improves user experience across our software development, UI/UX design, and IT support services, enabling us to provide better Services and more efficient platforms.

Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our websites and Services. They help us to know which pages are most popular, how visitors navigate our sites, and how they interact with our software solutions. Performance cookies are used to help us with our analytics, including compiling statistics about service usage, marketing campaign effectiveness, SEO performance metrics, and user interaction patterns across all our digital touchpoints.

Types of Cookies We Use

We use the following categories of cookies on our websites and service platforms:

Cookie CategoryPurposeLegal BasisConsent Required
EssentialNecessary for the core functionality of our websites and services, such as page navigation, secure access, session handling, and service delivery. These cookies are always enabled.Legitimate interest (Art. 6(1)(f) GDPR)No
FunctionalEnable enhanced functionality and personalization across our services. Examples include remembering user preferences, enabling client-side features, and maintaining service configurations for software development and IT support.Consent (Art. 6(1)(a) GDPR)Yes
AnalyticsHelp us understand how users interact with our websites and services by collecting anonymized data. This improves overall performance, usability, and service delivery across software development, marketing, SEO, and UI/UX services.Consent (Art. 6(1)(a) GDPR)Yes
MarketingUsed to deliver relevant marketing content, track campaign effectiveness, optimize SEO performance, and measure engagement across our marketing services. These cookies may track user behavior across websites to provide personalized marketing experiences.Consent (Art. 6(1)(a) GDPR)Yes

Your preferences are stored securely in your browser (IndexedDB) and in our systems to honor your choices and to comply with legal obligations under the GDPR.

Managing Your Preferences

You can adjust your cookie preferences at any time using the cookie consent banner, available via the floating icon or footer link.

In the banner, you may:

  • Accept all categories
  • Opt in or out of each category individually
  • Withdraw your consent at any time via the “Withdraw” button

Non-essential cookies will not be set unless you have given explicit consent.

Your Choices

You can learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to block cookies using different types of browsers.

If you'd like to remove or disable cookies via your browser, please refer to your browser's configuration documentation. Please note, however, that by blocking or deleting all cookies used across our Services, you may not be able to take full advantage of our websites, software solutions, or service platforms, and you may not be able to properly access client portals or service dashboards.

For analytics, we use Google Analytics and other analytics tools to measure the performance of our marketing campaigns, SEO efforts, and service delivery. To opt out from Google Analytics, you can download a plug-in by visiting tools.google.com/dlpage/gaoptout.

Our Clients and Service Delivery

As a technology service provider offering software development, marketing, remote IT support, SEO, and UI/UX services, we may implement cookies and similar technologies as part of our service delivery for clients. In such cases:

  • Client Websites and Platforms: When we develop websites, applications, or digital platforms for clients, we may implement cookie functionality as part of the technical solution. Clients are independently and solely responsible for their own cookie policies and compliance with applicable laws.

  • Marketing and SEO Services: When providing marketing or SEO services, we may use cookies and tracking technologies to measure campaign performance, analyze user behavior, and optimize digital marketing efforts on behalf of our clients. Data collected through these activities is processed according to our clients' instructions and applicable data processing agreements.

  • Remote IT Support: During the provision of remote IT support services, we may use essential cookies and similar technologies to maintain secure connections and deliver technical support effectively.

Clients who separately use cookies or similar technologies on their websites or platforms are independently and solely responsible for management of the data collected through those cookies, compliance with all laws related to usage of these technologies, and notifying end users as required by applicable laws.

We may update this Cookie Policy from time to time, at our sole discretion. If so, we will post an updated Cookie Policy on our website and notify clients through our service channels where appropriate. Changes, modifications, additions, or deletions will be effective immediately on their posting. We encourage you to review this Cookie Policy regularly for any changes. Your continued use of our Services and/or your continued provision of personal information to us after the posting of the updated Cookie Policy will be subject to the terms of the then-current Privacy Policy and Cookie Policy. If you continue to use our Services you will be deemed to have accepted the change.

Contact Information

If you have any questions or concerns about this Cookie Policy, please email us at privacy@zanreal.com.

Previous Versions

The previous versions of our Policies and other documents can be seen at GitHub